Promote your music releases with automated ad campaigns

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SELECT Yourself

Create Your Campaign

Start Advertising

Sign up for UnitedMasters SELECT and create your artist profile to start uploading music.

Easily build ad campaigns with SymphonyOS to increase streams, build followers, and grow sales.

Use Symphony's AI assistant, Maestro, to launch automated marketing campaigns on Instagram and YouTube.

Music marketing, 
made easy

Put your fanbase growth on autopilot with smart, automated music marketing and ad campaigns.

UnitedMasters and SymphonyOS have joined forces to give SELECT artists a new way to automate their marketing. Put your fanbase growth on autopilot with smart, automated music marketing and ad campaigns powered by AI.


SymphonyOS is used by thousands of independent artists, as well as some of the biggest artists in the world, including 21 Savage, LVRN (home to Summer Walker, 6LACK, and Davido), 24kGoldn, Coi Leray, and Tinashe.


Get started for free and take advantage of your exclusive perks.

SELECT ARTISTS

EXCLUSIVE

25 SELECT artists will unlock $100 in ad credits towards their campaigns

SELECT ARTISTS

Make the most of every release when you join the ranks of SELECT

Dynamic Headline

Dynamic Image

Unlimited Distribution

With SELECT, you can release as much music as you want and never have to pay per release.

Sync Licensing & Brand Deals

Submit your music for sync placements & exclusive brand deals.

Playlist Pitching

Get discounted access to Groover and pitch your music to playlist curators and other music pros.

Pre-Saves & Smartlinks

Create Spotify and Apple Music pre-save links to hype upcoming releases with MasterLinks.

Split Royalties

Easily split streaming royalties with your team and collaborators using Split Pay.

Advanced Audience Targeting: Symphony's marketing automation platform allows artists to target existing fans, new fans, or even a specific city.

We promote your music so you can focus on making it

AI Assistant: Use Maestro AI to generate high quality marketing assets and get personal recommendations using industry best practices.

Promoting your music has never been easier with smart, automated music marketing from SymphonyOS. Build and execute targeted campaigns, create engaging content, and manage your budget using Symphony's AI marketing assistant.

Platform Variety: Symphony integrates with every platform for maximum audience insights.

Data-Driven Insights: Real-time data and analytics empower artists to optimize their marketing strategies.

Build Your Fan Data List: Symphony's advanced CRM lets artists track fan names, emails, locations, and streaming service data.

ARTIST EXCLUSIVE

UnitedMasters: SELECTED Spotify Playlist

Submit your music for consideration for the best playlist in independent and emerging sounds across genres.

ARTIST EXCLUSIVE

Unlock Access to Music’s Tastemakers

Promote your music with the industry’s top tastemakers and music pros. Access playlist opportunities, career coaching, and song feedback from the experts to level up your music career.  

ARTIST EXCLUSIVE

Apple Music + NBA Playlist: Baseline

UnitedMasters partnered with Apple Music and the NBA to create BASE:LINE, a playlist for independent artists. Submit your best track for a chance to get your music featured.

AK's track “Made One” got synced on ESPN

UnitedMasters SELECT artists get access to exclusive sync licensing opportunities across TV, Movies & Video Games -- find out how to get your song placed.

OUR PLATFORM

A record label in your pocket

Tap into all the tools you need on any device.                                            

Sign up now to release songs, apply for exclusive Brand & Sync deals, manage payouts, and more.

Music Marketing Campaigns for Artists FAQs

WHAT IS A MUSIC MARKETING CAMPAIGN?

A music marketing campaign is a strategic plan aimed at promoting and raising awareness of a musician or artist's music, brand, or persona. It typically involves a series of coordinated activities, including digital and social media promotion, public relations, live performances, and more, all designed to engage with and expand the artist's fanbase.

HOW DOES UNITEDMASTERS HELP WITH MUSIC MARKETING CAMPAIGNS?

UnitedMasters, in collaboration with Symphony, offers a comprehensive music distribution platform that empowers independent artists by equipping them with the necessary tools and services to efficiently distribute and promote their music.

HOW DO YOU CREATE A MUSIC MARKETING CAMPAIGN?

Once you login to SymphonyOS, you'll be able to review their help center and how to videos in their Learning Hub. This information is free to access and available to every SymphonyOS user.

WHAT DO UNITEDMASTERS MUSIC MARKETING CAMPAIGNS INCLUDE?

Track your fanbase on-the-go: Symphony's proprietary Dashboard lets you easily track your streaming + social media stats in one place, easily accessible from phone, tablet, or computer.

Run AI-powered ads: SymphonyOS lets you run automated ads on Instagram, YouTube, and soon TikTok. Their AI has been trained on over 125million fans, so every dollar spent through ads will give you better results than anywhere else.

Build your Fan data list: Symphony's advanced CRM lets you track fan names, emails, locations, and streaming service data.

DO I NEED TO BE A UNITEDMASTERS SELECT ARTISTS TO USE SYMPHONYOS?

No, anyone can join SymphonyOS for free. However, artists who are distributing music with an active UnitedMasters SELECT plan are eligible for the following exclusive benefits:

- 2 week free trial of Symphony Pro

- 25% off a monthly subscription of Symphony Pro (usually $20 / month), for your first year of subscription

WHAT KIND OF MARKETING CAN I DO WITH SYMPHONYOS?

Here are a few of Symphony's AI-powered automated playbooks:

- Increase Music Streams: run ads to your song or album using Instagram Ads. Symphony's AI makes over 500 audiences that are A/B tested, with the goal of driving you the most active new fans at the lowest cost.

- Increase Video Views: run YouTube ads directly on-platform, to drive viewership and awareness around your YouTube videos. Symphony's AI automatically runs the ads on Google's Ads platform.

- Get Playlisted: pitch high-quality playlists to grow your listenership on Spotify. Symphony's curation teams vets every release, and every playlist to ensure you're getting the highest engagement from real listeners.